ObservePoint
Edge is a fully custom WordPress event microsite built for ObservePoint's annual conference, serving enterprise marketing and analytics professionals across US and Europe regions from a single codebase. The theme is engineered from scratch with a TypeScript/Webpack front-end, ACF-driven content, enterprise security (CSP nonces, business email gating), and a unified modal system — all balanced against deliberate performance constraints for a visually rich, animation-heavy design.
Edge is a custom WordPress event microsite built for ObservePoint’s annual conference, serving enterprise marketing and analytics professionals across two regions — the US and Europe. The site functions as a full event marketing hub, driving registrations through a conversion-focused flow that surfaces speaker profiles, session agendas, sponsor tiers, venue logistics, and post-event on-demand replays. Rather than relying on a page builder or commercial theme, everything was built from scratch as a custom theme backed by ACF, Gravity Forms, and a TypeScript/SCSS/Webpack 5 front-end stack — giving the team complete control over design and editorial workflow from a single CMS.
View the EDGE website here: edge.observepoint.com
This project stands out for handling two distinct regional events — US and Europe — from a single WordPress install without multisite. A custom routing layer delivers separate navigation menus, registration forms, logos, and date/location copy depending on the URL path. The theme also includes a sophisticated content modal system that serves speaker bios, sponsor profiles, activity details, and multi-speaker panel sessions through one unified overlay — rendered server-side and cloned client-side to avoid unnecessary API calls. Layered on top is enterprise-grade infrastructure: a custom Content Security Policy with per-request cryptographic nonces on inline scripts, business email domain validation on form submissions, environment-aware SEO robots meta, and OneTrust cookie consent — all uncommon in typical WordPress builds.
The most complex piece was the agenda-to-speaker linking system. Editors author session content in a WYSIWYG field and can embed links to individual speakers or multi-speaker panels. PHP regex at render time converts those links into modal triggers, resolving speaker custom post types by slug or title — making a flexible editorial workflow feel seamless to the end user while encoding real complexity in the theme layer. A secondary challenge was balancing an animation-heavy design (marquees, AOS transitions, SVG glow layers, and modal fade effects) against deliberate performance constraints: lazy-loaded images and videos via Intersection Observer, privacy-respecting embeds using youtube-nocookie.com and Vimeo’s dnt=true param, and zero reliance on WordPress’s default image scaling pipeline.
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